We invited Sir Bradley Wiggins, Britain’s most decorated cyclist – winner of five Olympic gold medals, Tour de France champion and hour-record holder – to ride the bergs & cobbles of Flanders, starting in Ghent, the city the city where he was born. This is the route we did. Enjoy!

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Wiggins In Flanders 9 Bw Dries Leeuw Bandana Ii

Good morning Ghent

Ghent, a small city of just over 250,000 people is the unmistakable capital of cycling in northern Europe. Home to the Ghent Six Day and the opening cobbled classic of Omloop Het Nieuwsblad.

Wiggins In Flanders 20 Bw St Michielshelling Ii

Roll out

Ghent, the birthplace of Sir Bradley Wiggins is a beguiling mix of ancient buildings and youthful, creative energy; its cobbled squares and narrow streets are full of quirky shops, cafes and restaurants and echo to the chimes of the city’s three towers and the trundling of its trams.

Wiggins In Flanders 22 Groepje Schelde

Along the river Schelde

Head south along the river Schelde for 30km to arrive in the Flemish Ardennes.

These are the roads that put hairs on your chest; where careers are forged, where dreams are both created and shattered, and where generations of riders have come to seek betterment through battering in the Belgian kermesse scene.

Wiggins In Flanders 39 Bwdries Fields Backdrop

Windswept fields &concrete lanes

Wiggins In Flanders 53 Bwdries Turn Leberg
Bis Wiggins In Flanders 7 Bis Tafel Taartjes

Refuel with mattentaarten

Bis Wiggins In Flanders 30 Bis Dries Chasing Bw

the race is on!

Bis Wiggins In Flanders 33 Bis Dries Bw Overlooking Ronse Hotond

overlooking Ronse. the hotond

Bis Wiggins In Flanders 44 Bis Oude Hoeve Arrival

Time for beers

Bis Wiggins In Flanders 60 Bis Group Frietjes

friets & beers!!

We finished our ride in Oudenaarde drinking beers in the Carillon, the oldest bar in town.

If you want to ride back to Ghent, it's an easy, car free spin along the river Schelde (as long there is no headwind ;-) ). The route back is about 30km. You can download the gpx here.

110.3km Finish