worlds leuven

Join us at the Worlds in Zürich

Cycling in Flanders and Flanders Classics teamed up to bring you a true Flandrien experience. Come and join us at the ApoTHEKE on the steepest climb of the race in the heart of Zürich during the 2024 UCI Road World Championships from 27-29 September.  

Join our social rides, take part in our cycling challenge to be in with a chance of winning a range of prizes or attend a live Rouleur Podcast. Experience all of this and watch the races as they happen both on screen and outside whilst enjoying a Belgian beer. 

Want to join? Check out the programme below.

Where to find us? apoTHEKE! Zürichbergstrasse 17, on the steepest climb on the course! 

Zurich worlds

Friday 27th of September

Before the weekend’s cycling action kicks off, our venue in the heart of Zürich is open from 13:00 until 22:00. During the exclusive Friday preview at apoTHEKE the venue is yours to explore. Get a first look at the space, meet fellow cycling enthusiasts, and dive into the heart of Flemish cycling culture.  

Highlights include:  
  • Rouleur x Fabian Cancellara Podcast (6-7pm): Tune in live as we host a special podcast session with our friends at Rouleur and cycling legend Fabian Cancellara, discussing everything from cycling glory to behind-the-scenes stories.  
  • Belgian beer and local snacks to keep you fueled for the weekend.  
  • A relaxed atmosphere to chat, explore the venue, and get excited for the upcoming rides.

Join us for an evening of great conversations, good vibes, and a sneak peek into the world of Flandrien cycling! 

Rouleur Fabian Cancellara
Rouleur

SATURDAY 28TH OF SEPTEMBER

ALL DAY | MyWhoosh & watch the races

Come ride MyWhoosh and get a chance to win several prizes!

Watch the races on screen inside our outside. 

AM |  Ride Like a Flandrien SOCIAL RIDE

A True Flandrien is a man or woman of steel. A heroic cyclist who never gives up, relishes a challenge, rides through all weather conditions and eats pain for breakfast. During this social ride you can release your inner Flandrien. We’ll serve you coffee and PAIN au chocolat for breakfast, serve you a refreshing post-ride Belgian beer? to quench your thirst and provide you with a goodie bag full with Flanders swag. 

  • Meet up: 9.00 am for breakfast
  • Roll out: 9.30 am  

* Max. 40 participants per ride

Register for the social ride

SUNDAY 29TH OF SEPTEMBER

ALL DAY | MyWhoosh & watch the races

Come ride MyWhoosh and get a chance to win several prizes!

AM | Ride The Classics, Eat The Classics SOCIAL RIDE 

Fueled by the famous limited-edition beef stew and fries energy gel

Flanders is known for great cycling and delicious food. Thanks to the Flemish classic energy gel you can now enjoy both at the same time ?! Seriously? Yup. At least, we gave it a try. Check it out HERE. 

And yes, these energy gels are REAL!! Join our social ride and give them a try. Exclusively available for those who join our ride!! 

We’ll also serve you pre-ride coffee and breakfast, serve you a refreshing post-ride Belgian beer? to quench your thirst and provide you with a goodiebag full of Flanders swag.

  • Meet up: 9.00 am for breakfast
  • Roll out: 9.30 am  

* Max. 40 participants per ride

Register for the social ride
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Also... Discover the beauty of a Jaegher bike up close

Jaegher, an award-winning Belgian brand, is renowned for its custom-built, high-performance road and gravel bikes. With a legacy of exceptional craftsmanship, a refined sense of aesthetics, and a passion for innovation, Jaegher continually redefines the limits of cycling. 

Experience the beauty of a Jaegher bike up close at ApoTHEKE in Zurich and have a chat about your future bike with Kurt from Jaegher bikes.
 

Jaegher bike at workshop
Jaegher

Switch bike

I love cycling, but bergs & cobbles are not my cup of tea.

Cycling day trips

Check out VISITFLANDERS to plan your trip exploring the history, nature, heritage and arts of Flanders. A place home to unparalleled culinary and beer culture.
https://www.visitflanders.com/en/flandersfinestcycleroutes

Cycling holiday

Plan a cycling weekend or holiday along one of the nine iconic cycle routes to discover the best of Flanders.
https://www.flandersbybike.com/