Ride the Flemish Classics. Eat the Flemish classics.

Cycling in Flanders_Energy gels_Stand

Flanders is famous for its delicious Belgian fries, often accompanied by a hearty beef stew. Stoofvlees-friet, which is mouth-wateringly good. Especially after a bike ride on the bergs and cobbles of Flanders. We realised that not everyone has experienced these delights. This is why we created the perfect synergy: energy gels inspired by our top classic Flemish dish: stoofvlees-friet!

We must admit something though, nothing beats the real deal. Therefore, you must visit Flanders in 2024. Conquer the legendary bergs and cobbles, such as the Paterberg, the Muur van Geraardsbergen or the Oude Kwaremont. Afterwards you can treat yourself to a heart-warming plate of Flemish beef stew and Belgian Fries. Tip: it tastes even better accompanied by of our Belgian beers.

Try the Flemish Classics, both of them

Where you can try these? Everywhere! No, seriously: Flemish beef stew and fries is one of our dishes that is served in restaurants, 'brasseries' and cafés throughout Flanders. It's a classic, along with vol-au-vent, mussels and shrimp-filled tomatoes.

We happily give three recommendations that are based on the routes below: Taverne 't Hemelrijck on the prime location of the Muur van Geraardsbergen, Casino in Kemmel and Peloton Café in Oudenaarde.

Curious about our energy gels?

We were too, so we actually made them in a limited edition! 

So plan your cycling trip to Flanders, claim your unique stoofvlees-friet energy gel by filling out this form and pick it up at the Centrum Ronde van Vlaanderenbetween 2 April and 30 September 2024. Payment is not needed. Your heroic act of conquering the Flemish Classics' bergs and cobbles is more than enough.




Energy gel stoofvlees-friet


Can't make it to Flanders this year, but you're definitely planning a trip for next year? That's the spirit. To ease the wait, we'll bring some of our energy gels along to these events that we're attending:

20/04Dirty Reiver (Kielder, UK)
01 - 05/05The Traka (Girona, ES)
10 - 12/053RIDES (Aachen, DE)
17 - 19/05Ciclosferia (Valencia, ES)
18/05Flanders Gravel Race (Argentona, ES)
31/05-01/06Hincapie Gran Fondo (Greenville, US)
29/06L'Etape Denmark (Viborg, DK)
21 - 29/09UCI World Championships (Zurich, CH)
22 - 22/09Sea Otter (Girona, ES)

Pay us a visit and give them a try. We'll tell you this: the beef stew energy gels are... interesting. They are definitely refreshing when you're fed up with sweet treats. But still: what you need is the real deal. After a brutal ride on our bergs and cobbles, along with one of our Belgian beers, 'stoofvlees-friet' will blow your mind. Just saying.

Ride the classics. Watch the classics. Eat the classics. We hope to welcome you soon to the home of cycling!


This energy gel was manufactured by UTB

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